Digital First Advertising

Brief

Discuss how we are now in a world where it is digital first and digital second.

Sir Martin Sorrell, advertising guru and founder of communication giant WPP, meets with Thamer Farsi, COO of Publicis, to discuss how we are now in a world where it is digital first and digital second. In advertising, so much is now driven by personal data that it calls into question creativity and the role of the creative. They also talk about maintaining local relevance while speaking globally, and the future skills that are needed.

Dates & Location

Friday 30th October, 2020

Theater

18+

English, Arabic

Show on Map

Speakers

Sir Martin Sorrell

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, a company building a purely digital advertising and marketing services business…

Thamer Farsi

Thamer Farsi is a Marketing Communication professional with over 16 years of experience in Saudi Arabia’a advertising and communication industry. He…