Featured Artist: Rex Chouk
28 October 2020
The winners of the ithra content commission initiatives
The King Abdulaziz Center for World Culture (Ithra) recently announced the selection of 14 projects for the inaugural edition of its National Program for Supporting Cultural and Creative Content – the Ithra Content Commissioning Initiative. The program aims to support the production of local content and provide Saudi creatives with new opportunities within the Kingdom’s creative and cultural sector, as aligned with the Center’s mission.
Central to Ithra’s vision and in line with the economic diversification efforts behind Vision 2030 to promote the Kingdom’s creative industries, the Ithra Content Commissioning Initiative aims to provide a platform showcasing, nurturing and facilitating the creation of cultural and creative Arabic-focused content by local talent, as well as reaffirming the Kingdom’s global position as a provider of creative content.
The initiative will financially and logistically support each accepted submission by commissioning new pieces of content across a variety of formats, offering guidance and assessment, and present them to audiences via different platforms across a domestic, regional and international level. The first phase of the initiative witnessed over 500 initial submissions by Saudi companies and institutions, of which 83 projects were shortlisted and presented to advisory committees within Ithra and other independent entities for review and assessment; with 14 local projects selected.
To Find out more about the 14 projects, click here.
The Ithra Content Commissioning Initiative was initially announced by Saudi Aramco President and CEO Mr. Amin H. Nasser at the closing ceremony of the 2018 edition of the National Reading Competition (iRead) as a newly created program among Ithra’s year-round diverse offerings promoting culture, literature, academia, innovation and more.