The Allure of a Ritual: Celebrating Hajj through the Arts
27 July 2020
Ithra Launches Campaign Honoring Covid-19 Saudi Heroes
DHAHRAN, SAUDI ARABIA, APRIL 27, 2020 – The King Abdulaziz Center for World Culture (Ithra) launched a campaign honoring Saudi’s medical personnel, security forces, educators and others for their efforts during COVID-19. The campaign received more than 10,000 names and witnessed a panoramic projection across Ithra’s iconic building and utilizes the Arabic hashtag (#أبطالكم_أبطال_الوطن) which translates to “Your heroes are the heroes of this country”. Ithra’s campaign aims to engage the public by recognizing heroic work conducted by community heroes across various fields, and raise collective morale in these difficult times.
In solidarity with the Kingdom’s awareness campaign to stay safe, remain indoors and align with public efforts to combat the spread of COVID-19, the campaign pays tribute to those tasked with confronting the pandemic in service of the Kingdom. With community at the heart of its mission, Ithra’s efforts aim to unite audiences and express gratitude for the public service achieved by national heroes and entities combating the spread of the virus.
This campaigns joins Ithra’s latest initiatives as part of the Center’s digital #IthraConnect platform, recently launched as Ithra stands in solidarity with national efforts to limit the spread of COVID-19, bringing audiences Ithra’s programming online and directly to them in times of social distancing amid public closure.
Ithra – Saudi Aramco’s flagship initiative and the largest cultural contribution to the Kingdom—is a creative and cultural destination aiming to ignite cultural curiosity, explore knowledge and inspire creativity through the power of ideas, imagination and innovation. Ithra champions Saudi culture on the world stage and delivers contemporary, historical and traditional global culture experiences to local audiences.