Workshops Creativity & Innovation

Artketing-The Future of Art

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25 October 2018
Time: 5:00 PM
Duration: 3 Hours


Knowledge Tower | Floor 8 Class 2&3


Suitable for Adult, Teens, Youth.

Art and culture have long been instruments of building power and influence. Today, luxury brands are using art and culture to build the strategy of desire. In our fast, attention-deficient times, brands are struggling to meet the consumer demands, and the efficiency of marketing spend is dramatically falling. However, a dollar spent on a brand’s cultural content stays relevant forever. All in all, cultural engagement brings brand leadership, but how does it do that and why?
Facilitator: Vadim Grigoryan