Workshops Art & Design
Packaging Design - 3 days
Language: English + Arabic
21 January 2019 - 23 January 2019
Time: 6:00 PM
Duration: 2 Hours
Suitable for 16+ years.
It is not enough today for packaging to merely contain the product or “look pretty.” Many industries are now heading towards “zero waste” packaging, where the package itself turns into the product or part of the product experience. A product’s packaging is essentially the “face” of the product and the first encounter with the customer. Customers are demanding for packaging that excites, informs and more importantly creates an experience for them while remaining sustainable and friendly to the planet. Proper packaging is a balance between function and personality.
The primary objective behind this 3-day workshop is to allow participants to think and innovate through folds, shapes, and cuts- no glue can be used. Participants will be recreating a package of choice through design thinking and using innovate die-cuts.
- Introduction to packaging
- Introduction to the process of design thinking in packaging
- Introduction to folds/die-cuts and different materials in packaging
- Transforming a known package shape into a new die-cut
- Each participant will be cutting their die-cut onto the final chosen material, and folding the package to create a completed end-product.
Workshop Level: Intermediate
Workshop Prerequisites: Participants must be designers, students or practicing professionals
Trainer: Banan Al Yaquby
Banan Al-Yaquby is a Bahraini entrepreneur, founder and creative director at Quby Creative Consultants. Quby expertly transforms ideas into impactful visual representations to instantly connect brands with their audiences. Examples of their projects include but not limited to: Saudi Design Week, Villa Mamas, The Orangery, Nomad Urban Eatery, Procter and Gamble, Delonghi & Breitling