About the Program

Creative Solutions is a yearly thematic innovation program that invites professionals in art, science, and technology in an open call to develop viable solutions using XR technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), immersive audio and haptics. Participants of the Creative Solutions program will follow the ideation process developed by the Idea Lab (Design thinking, Co-creation, Open innovation) and are guided by experts and mentors in creativity and innovation throughout the journey from an idea to a final prototype.

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Why creative solutions?

  • To enrich creative content, experiences and marketable solutions
  • To build an immersive tech ecosystem of innovators that support the growth of the creative economy in the Kingdom of Saudi Arabia.
  • To promote knowledge sharing development. In the 2022 edition, Creative Solutions will continue to embrace the theme of digital immersive content creation, to further solidify ideas into creations. The vision of the program is to create a network of immersive developers, to be a landmark and increase the Saudi market share in immersive technologies.

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Why apply to the program?

Every year, the Creative Solutions program will run open calls to attract creatives in Saudi Arabia. Up to 15 of those innovators will be selected to the cohort and at least five (5+) ideas will be supported to be developed into a working prototype. The Creative Solutions mission is to ignite, develop and strengthen an innovation ecosystem that supports the growth of the creative economy in Saudi Arabia.

Why apply to the program?

Selected participants will have access to:

  • Masterclasses on relevant topics to support skills development.
  • Mentorship with experts.
  • Engagement with strategic networks.
  • Access to tools, knowledge and lab infrastructure in Idea Lab.
  • Opportunities to pitch ideas to potential investors and collaborators.
  • International Bootcamp for the selected five ideas or projects.
  • Up to 375,000SAR will be allocated for all selected cohorts to transform their ideas with partners and co-creators.
Selected participants will have access to:

Who can apply to the program?

Creative Solutions program is designed to support any 18+ year’s old Saudi Arabian citizen or Iqama holders. Creators and innovators in Saudi who have ideas, concepts and/or projects that can leverage immersive technologies to develop new and authentic content, experiences and viable solutions for the creative economy.

Who can apply to the program?

Joining Conditions:

The program will be delivered in English as the main language, so fluency in English is mandatory to join the program. Previous expertise in immersive content development and creations is necessary.

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Joining Conditions:

Advisory Committee

Winners in 2021


What are the key dates for the program?

  • Creative solutions 2022 Open call period: February 7th, 2022 - April 30th, 2022

  • Selected cohorts announcement: May 14th, 2022

  • Onboarding event: June 2nd, 2022

  • Masterclasses: June 3rd – August 6th, 2022

  • Development phase: August 22nd – December 15th, 2022

  • Creative Solutions Demo-day event: December 16th, 2022


Note: Timelines are approximate and can be subject to change.

How do I apply to join the program?

Complete the full application form

  • After your application has been received, it will be analyzed and – if needed – we might call you by phone to discuss your application.

What information we ask for in the application form:

  • Contact information: full name, email address, telephone number, date of birth.
  • Idea: viability, originality, relevance, scalability.
  • Opportunity or challenge identified.
  • Feasibility to develop the idea into a prototype.
  • Background and motivation.
  • Ability to commit to attending our workshops and events.

What are the judging criteria?

The criteria will be presented as statements. Each of the criteria has equal weight.

The judges will respond by indicating how strongly they accept these statements.

Strength of the idea: The idea is ambitious, well-developed, demonstrates strong vision and application.

Originality of the idea: The idea is out of the box and likely to push boundaries for immersive content.

Functionality: The idea will be well represented through the end prototype.

Suitability/relevance: The idea described uses suitable immersive technology and promises a good benchmark. The idea is also likely to be suitable for further funding opportunities.

Feasibility of prototype delivery: The delivery of the proposal is clear and achievable within the time frame and budget.

Potential to reach a chosen target audience: The proposal shows a good understanding of a clearly identified target audience and their distinctive characteristics.

Will masterclasses be virtual or does it require physical attendance?

The participants will be able to choose if they will attend the masterclasses in person or virtually. The Creative Solutions program is designed to be delivered in a hybrid way. For those who still want to come to the masterclass, if happening physically at the center, then the program will cover the costs.

What is the development phase? And what if my project was not selected?

  • For those selected under the program, their ideas receive funding as well as, expert mentors, product manager, to assist with completion of the prototype. For the remaining ideas that are not selected, they will receive the option to join two different development phases:

  • One with Tech related development.

  • The Second one is related to Entrepreneurship.

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