The health and safety of our guests, community and employees is our highest priority. In line with the precautionary measures announced by the government to prevent the spread of Coronavirus, Ithra components are closed until further notice.


Ithra Film Production is an ongoing program developed to enrich the nation’s film industry by producing creative, impactful, and high-quality films that reflect Saudi Arabia’s culture.

Visit Joud website

JOUD is an unconventional meditation on the cycle of life – but in reverse. Filmed entirely within the Kingdom of Saudi Arabia, the film challenges viewers to look below the surface of everyday experiences and contemplate its Arabic title, translated as “generosity in the face of scarcity.”